November 07, 2012
With the advent of the Internet and the World Wide Web the
subscription business model has really come into its own. A subscription
business model is reliant on having a product on offer that consumers
want on a regular basis. In the past this has been pioneered by
newspaper and magazine subscriptions - the consumer pays a set price to
have access to the product.
The subscription model stands to
play an increasingly important role as more and more companies embrace
online delivery over the internet. As Rappa says "instead of buying a
piece of software and installing it on your computer, you subscribe to a
piece of software, and pay some kind of periodic fee to have the
benefit of using that application" (Rappa 2009). Now we have the ability
to charge per day, week, month etc. for access to a product or service
or even put in place evergreen subscriptions. Evergreen subscriptions
are where the member signs up for a subscription which will
automatically roll over on its renewal date hence the term evergreen as
it is always in place until the member cancels the subscription.
Moshi
Monsters is a free online game for kids, where they adopt a monster
and look after it. But Moshi Monster also uses the 'bait and hook' (or
Razor and Blades) subscription model (Picker 2010) . In this case only a
certain amount of the site content is free but if you want more for
example to purchase clothes for the monster Cheap Monster Beats or have access to more games and play areas you need to pay an annual
subscription. So in basic terms you are given a taster free but all the
really good content you need to subscribe to. An overview of the
subscription model is demonstrated in the embedded video titled
'Understanding the Subscription Model'.
On October 25th, take a
break from all those wheatgrass shots, fiber cereals and bowls of quinoa
you have eaten to stay healthy. Today, fat-loving friends, is National
Greasy Foods Day, and in its honor, here is a round-up of some of the
craziest, most delectably greasy foods.
Hamburgers have
never been heralded as a health food , but here one that takes the
grease-filled cake. At the Ohio Hamburger Festival, in Akron, Ohio, one
of the main attractions is a deep fried cheeseburger, where bun and all
is battered and deep fried. The batter is in between funnel cake and
pancake batter, with enough sugar to give the dish a sweet/salty flare.
Hungry Grill
Now here's a classic in grease lore. Hungry,
which features a score of different sandwiches and fillings that range
from the ordinary to the gut-busting. None is more famous that the Fat
Darrell, named after the man who invented it, which consists of chicken
fingers, mozzarella sticks, french fries and marinara sauce all inside a
roll. In other words, fried, fried and fried, all inside greasy carbs.
Is it any wonder that, back in 2004, Maxim magazine voted it the No. 1
sandwich in the country?
Deep. Fried. Bacon. In case that wasn enough to entice Monster Beats Headphones you, how about if it was battered in french fries? That is exactly what
blogger Phil Lees behind My Last Appetite created when, in the middle
of making french fry-coated hot dogs, he realized not just head
straight for the bacon? Though he admits feeling slightly sick and very
dirty, he has the respect of all who worship at the shrine of greasy
over-indulgence.
Sammy Roumanian Steakhouse in New York
offers traditional Eastern European delicacies like garlicky steak,
decadent chopped liver and sweet and sour cabbage rolls. All of these
are fatty, but none of them are total grease bombs. Then you see the
small carafe on the table filled with it olive oil? Oh no, it pure
schmaltz rendered chicken fat perfect for mixing into chopped liver or
pouring directly onto bread. The Italians have lardo and the Jews? We
have schmaltz. Don knock it till you tried it, and don tell your
cardiologist!
Grilled cheese might be a guilty pleasure, but
you could hardly call it a grease-bomb. Unless, of course, you are
talking about the grilled cheese at Melt Bar and Grilled in Ohio. There,
the Melt Challenge features a grilled cheese sandwich made with 13
types of cheese, 3 slices of grilled bread, french fries and coleslaw.
The plate of food comes out to 5 pounds of gooey melted cheese, deep
fried potatoes and carbs galore. If you eat the whole thing, you get a
T-shirt, a $10 gift certificate, and your name in the Hall of Fame, so
your gluttony will be preserved for posterity.
You've probably heard of the KFC Double Down sandwich http://www.beatsmonstersaustralia.com/ a sandwich made with two slices of breaded, deep fried chicken,
surrounding cheese and bacon. But have you heard of the Fried Chicken
Luther Double Down? That is a Double Down encased by two halves of a
glazed Krispy Kreme Donut. Named for Luther Vandross, it is an exercise
in excess. Fried chicken, cheese, the Colonel's sauce and deep fried
dough -- how could we describe the taste sensation of this sandwich? Top
Cultured might have put it best when they call it a Just take it with a
Lipitor chaser, and all should be well.
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