November 07, 2012

New Beat the Amortization "Monster"

With the advent of the Internet and the World Wide Web the subscription business model has really come into its own. A subscription business model is reliant on having a product on offer that consumers want on a regular basis. In the past this has been pioneered by newspaper and magazine subscriptions - the consumer pays a set price to have access to the product.

The subscription model stands to play an increasingly important role as more and more companies embrace online delivery over the internet. As Rappa says "instead of buying a piece of software and installing it on your computer, you subscribe to a piece of software, and pay some kind of periodic fee to have the benefit of using that application" (Rappa 2009). Now we have the ability to charge per day, week, month etc. for access to a product or service or even put in place evergreen subscriptions. Evergreen subscriptions are where the member signs up for a subscription which will automatically roll over on its renewal date hence the term evergreen as it is always in place until the member cancels the subscription.

Moshi Monsters is a free online game for kids, where they adopt a monster and look after it. But Moshi Monster also uses the 'bait and hook' (or Razor and Blades) subscription model (Picker 2010) . In this case only a certain amount of the site content is free but if you want more for example to purchase clothes for the monster Cheap Monster Beats or have access to more games and play areas you need to pay an annual subscription. So in basic terms you are given a taster free but all the really good content you need to subscribe to. An overview of the subscription model is demonstrated in the embedded video titled 'Understanding the Subscription Model'.

On October 25th, take a break from all those wheatgrass shots, fiber cereals and bowls of quinoa you have eaten to stay healthy. Today, fat-loving friends, is National Greasy Foods Day, and in its honor, here is a round-up of some of the craziest, most delectably greasy foods.



Hamburgers have never been heralded as a health food , but here one that takes the grease-filled cake. At the Ohio Hamburger Festival, in Akron, Ohio, one of the main attractions is a deep fried cheeseburger, where bun and all is battered and deep fried. The batter is in between funnel cake and pancake batter, with enough sugar to give the dish a sweet/salty flare. Hungry Grill


Now here's a classic in grease lore. Hungry, which features a score of different sandwiches and fillings that range from the ordinary to the gut-busting. None is more famous that the Fat Darrell, named after the man who invented it, which consists of chicken fingers, mozzarella sticks, french fries and marinara sauce all inside a roll. In other words, fried, fried and fried, all inside greasy carbs. Is it any wonder that, back in 2004, Maxim magazine voted it the No. 1 sandwich in the country?


Deep. Fried. Bacon. In case that wasn enough to entice Monster Beats Headphones you, how about if it was battered in french fries? That is exactly what blogger Phil Lees behind My Last Appetite created when, in the middle of making french fry-coated hot dogs, he realized not just head straight for the bacon? Though he admits feeling slightly sick and very dirty, he has the respect of all who worship at the shrine of greasy over-indulgence.



Sammy Roumanian Steakhouse in New York offers traditional Eastern European delicacies like garlicky steak, decadent chopped liver and sweet and sour cabbage rolls. All of these are fatty, but none of them are total grease bombs. Then you see the small carafe on the table filled with it olive oil? Oh no, it pure schmaltz rendered chicken fat perfect for mixing into chopped liver or pouring directly onto bread. The Italians have lardo and the Jews? We have schmaltz. Don knock it till you tried it, and don tell your cardiologist!


Grilled cheese might be a guilty pleasure, but you could hardly call it a grease-bomb. Unless, of course, you are talking about the grilled cheese at Melt Bar and Grilled in Ohio. There, the Melt Challenge features a grilled cheese sandwich made with 13 types of cheese, 3 slices of grilled bread, french fries and coleslaw. The plate of food comes out to 5 pounds of gooey melted cheese, deep fried potatoes and carbs galore. If you eat the whole thing, you get a T-shirt, a $10 gift certificate, and your name in the Hall of Fame, so your gluttony will be preserved for posterity.


You've probably heard of the KFC Double Down sandwich http://www.beatsmonstersaustralia.com/ a sandwich made with two slices of breaded, deep fried chicken, surrounding cheese and bacon. But have you heard of the Fried Chicken Luther Double Down? That is a Double Down encased by two halves of a glazed Krispy Kreme Donut. Named for Luther Vandross, it is an exercise in excess. Fried chicken, cheese, the Colonel's sauce and deep fried dough -- how could we describe the taste sensation of this sandwich? Top Cultured might have put it best when they call it a Just take it with a Lipitor chaser, and all should be well.


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