While Intel isn't a hosting provider, I can share a simple anecdote from our own data centers: when we assessed our own power consumption, North Face we discovered right off the bat that 12 percent of our servers were highly underutilized servers-using less than 15 percent of their capacity, but consuming 70 percent of their rated energy capacity. Unfortunately, overprovisioning power/cooling resources in data centers is fairly common. According to a McKinsey study, $24.7 billion is wasted each year on energy and cooling for unused servers.

WHIR: I know Intel's efforts at controlling power consumption at the hardware level are pretty well known. Can you tell us a bit more about Data Center Manager, and any other software efforts Intel is working on concerning power management in the data center?

JK: Intel Data Center Manager SDK is an out-of-band power management solution that enables continuous monitoring on a granular level of power North Face Jackets and thermal consumption in the data center. As part of a data center energy/thermal management platform, or in combination with analytics from an ecosystem of third-party Intel solution providers (typically data center infrastructure management or DCIM providers), Intel DCM SDK is the only hardware-agnostic platform that enables data centers to access continual, accurate (versus modeled or estimated) power consumption data at the server level and implement controls to better contain costs and increase energy efficiency.

Intel also developed Intel® Node Manager to monitor and control server's power consumption and dynamically adjust platform power to North Face Sale achieve optimal performance and power. Intel DCM complements Intel Node Manager, but isn't dependent on it to work effectively in the data center.

WHIR: The EPA is planning some new Energy Star standards for data centers this year. What kind of impact might they have on data centers?

The new Energy Star requirements are set to be implemented in July 2012. We're happy to see that EPA also recognized power and thermal issues as top concerns in the datacenters, and even happier to see their initiatives around new Energy Start requirements and standards. We believe that these North Face UK standards and the compliance of the OEMs with them will help drive energy efficiency in the datacenters.

WHIR: Is there a risk of any firm regulations coming down around power efficiency that could have an effect on the way hosting providers operate their data centers?

It's interesting. We're finding that power efficiency is more frequently driven by profitability requirements, rather than outside regulation. However, the recent changes in regulations in Japan have caught our attention. As the North Face Jacket government-mandated nuclear power plant shutdowns have closed all nuclear reactors, web hosting providers and other data centers are converting to fossil fuel for energy, and paying a high price. I was recently in Japan, and learned that energy costs have risen 17 percent since the beginning of 2012. These rising costs are certainly motivational to large energy consumers to take reducing energy consumption seriously, or they risk negative consequences to their business profitability.

Talk back: how much of a limiting factor is power http://www.northfacejacketscheap.co.uk/ in your business? How deep is your understanding of the factors contributing to power consumption in your data center? Are you employing tools like Intel DCM to monitor and manage power consumption? Is it something you looking to improve on? Let us know in the comments section.

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